Widgets, Clicks, and Tweets- Spring 2018

5.2   Recent Casualties of Social Media I have to say that I have been  interested in the two situations that have occurred over the last few weeks.  First of all, let's discuss the Starbucks issue.  Two men of color are waiting in a Starbucks for a friend to join them and they are asked to leave.  Not only are they asked to leave, they are physically removed by the police in handcuffs. The entire event is captured on the cell phones of other Starbucks patrons.  On Tuesday, 5/29, 8000 Starbucks are closed for the afternoon for bias training.  The President of Starbucks decides to tweet that the company is using this situation as a "teaching" moment.   Had it not been for social media would this have been such a momentous event?  Who can say? Then there is the Roseann Barr situation.  In my opinion, she should have been dumped when she disgraced the National Anthem at a football game several years ago.  Her tweet reg...

One of my favorite wild card reasons of attending DePaul University is the possibility of getting free Red Bull cans on a weekly basis! I’m a huge fan of this energy drink and even a bigger fan when I don’t have to pay for it. Their continuous efforts to post photos, especially the ones related to extreme sports, pack so much energy into the frame that it gets everyone excited about what’s going to happen next. I feel this marketing style is so effective because Red Bull is known for having a successful line of energy drinks, emphasis on the energy part. This connects well with the fact that all their Instagram posts showcase so much intensity and extremeness with shots of individuals biking, surfing, sky-diving and even rally-car racing. Red bull has a wide range of product to attract an array of consumers. Their main Red Bull energy drink is focused on males and females aged 16 to 30. More specifically on students, professionals, and individuals who are ambitious and go-getters....

Its summer and baseball season is here! In Chicago, as a baseball fan, you follow one of two teams, The Cubs or the White Sox. I have seen special events being hosted by the Chicago White Sox at Guaranteed Rate Field. For example, recently I saw a billboard offering $1.00 hotdogs for attending a game on a specific night. On the White Sox Facebook Page, certain events are marketed as well. There is not a heavy social media presence for their special event game nights. I was on Facebook and Instagram and had to scroll for a long time to find any promotional events from the past. This means that their social media focuses on the game, players, and results. I think their target market is the fans and also any perspective out-of-towners looking to have a night out at the ballpark. Their social media could offer more marketing for the White Sox special events at night, especially since the game attendance rate has gone down in recent years.

The Lincoln Park Zoo is a not for profit organization that is celebrating their 150 th anniversary.   The zoo is free to the public and is in the heart of Chicago. In addition, to providing care for a variety of animals, they also have educational programs for all ages as well as a host of public/private events throughout the year.   Although the zoo receives funding from the Chicago Park District more than two-thirds is generated from sales at the zoo through their restaurants, gift shops, parking and private events.   The zoo utilizes this money to update/renovate many of the animal’s habitats and to provide educational resources to the community in order to raise awareness of the importance in caring for animal wildlife.   The Lincoln Park Zoo uses many forms of social media for marketing including Facebook, Twitter, Instagram and SnapChat.   The Lincoln Park Zoo’s campaigns have included many activities that are...

 For this assignment, I am going to review how Friends of Animal Care and Control (FACC) use social media for marketing.  For those of you who don’t know, FACC is a non-profit that works with the City of Chicago animal control to find homes for the thousands of animals in the city’s very overcrowded facility as well as getting donations to help with supplies.  The FACC utilizes Facebook and Instagram most by posting photos of animals available for adoption and to get the word out about upcoming adoption events.  They also sometimes include stories about the animals and where they came from which always helps to make the posts more involved and gets people to invest more in the cause. I think this campaign does make me more likely to go to them when I am looking to adopt a pet.  Showing animals that are available keep them top of mind all the time and also shows me animals that I think would work well with my family which makes me believe they have what I a...

The company I am profiling for this assignment is Orangetheory.  The reason I wanted to use Orangetheory is because I have worked out at their West Loop location a lot and really got a lot out of the workout.  Additionally, the use social media on a local and national level and I thought that would make for an interesting profile. Orangetheory utilizes all of the social media available.  This includes Twitter, YouTube, Facebook, Instagram, LinkedIn and Pinterest.  They have their national brand that utilizes all of these outlets as well as local Orangetheory gyms that also have their own accounts.  Is essence, this gives Orangetheory double the coverage in many cases.  I follow both the national account as well as my local West Loop Orangetheory social media accounts and I see postings every single day from both.  One of the most innovative ways the utilized their social media is by having all of their locations across the US play an Orangethe...

The way that Wendy's uses social media has been exciting. Wendy's does not cross my mind when I crave fast food generally when I'm out driving around. But, whoever took over its marketing is genuinely nailing it literally. On social media, the blatant disses that it makes towards other competitors makes for great entertainment which is why we are on social media in the first place. Wendy's has used social media to make them relevant again. Consumers say Wendy's when they mention: did you see that funny joke they tweeted earlier or their crazy post on billboards? I know that Wendy's has more of an older clientele but social media helps them marketable to a younger crowd now. They also market there 4 for four which is a big hit. I am very likely to purchase from Wendy's because their prices are low and the pure humor they provide. I think their efforts are effective because controversy makes money these days and they won't lose much since all consumers ha...

The truth campaign  ***Truth is a national campaign aimed at eliminating teen smoking in the United States. "truth" produces television and digital content to encourage teens to reject tobacco and to unite against the tobacco industry.*** The truth campaign used social media, commercials, and radio to push there initiative. They used social media to connect with teens, and they also have interviewed people who were severely affected by their decision to smoke. Over the past several years they've been successful with their initiative, and teen smoking is decreasing year by year. This campaign was very successful because they did a great job illustrating how bad smoking is for people. They drove home points when they talked about second-hand smoke. The campaign was effective because it kept 300,000 teens from smoking in one year. Truth understood the power of branding with teens. If teens like a brand then they are more likely to support their cause. Social media a...

Grubhub is an example of a company that advertises across all platforms. They have the largest following on Twitter with 208k followers, while on Instagram they have about 39.5k followers. On Twitter, their tweets are more comedic- they typically tweet memes or participate in other running jokes formed on the internet. On Instagram they post pictures of meals, highlighting different restaurants around the country. They also use Instagram stories, often creating polls and other ways to encourage engagement from followers. Besides social media, Grubhub also has train advertisements. If you are ever downtown (specifically the Chicago stop on the redline) they have a giant, moving sushi roll located on top of the redline entrance. I believe their advertising is effective, since it is typically witty and creative without being corny. In my opinion, this makes them stand out from other food delivering services. I believe that their target audience consists of college students, as well as adu...

Brad Anderson Most recently, I have been receiving many advertisements for Native, a natural aluminum and paraben free deodorant. I am currently an active user of this deodorant and visit their site when I need to order a new stick of deodorant. Although I am currently filled up on my supply, I have been seeing many advertisements with new summer scents and promotion codes to receive a free travel size deodorant. Although I currently do not need more, these advertisements often times get me to think twice because my girlfriend or I may want to try a new scent before the season is over or capitalize on the free travel size container since we are frequent travelers. I believe the target market for these advertisements are folks that have recently visited the site or similar sites, such as Whole Food or Toms of Maine. I think Native's current marketing campaign is effective but could be more effective if they began advertisements about three months after somebody has already made ...

Big Sean has recently released his latest collaboration though not with another trendy artist, but with PUMA. PUMA has been in the game for countless decades, generating sales from clothing and shoes, but over the recent years, they have began partnering with famous celebrities more and more. Part of the reason is for their high user following on social media platforms, such as instagram and snapchat. If you follow celebrities like Big Sean or Rhianna on instagram, you can see their latest releases with PUMA and follow the inspiration behind the design. More importantly, PUMA has been more actively on social media than in years past, proving it is working. Without social media I personally would have never known about the new line nor been inclined to purchase. But, being a fan of Big Sean, I actually went to check out the line and explored PUMA's website. Rhianna is doing something similar as well as she attracts users to her line. Without famous celebrities, PUMA might've bee...

As nearly every girl knows Fenty Beauty has had so much media attention since its release back in September and as a true supporter of nearly every thing Rihanna puts her hands on I watched as this beauty campaign grew. Social media marketing for Fenty Beauty all began with the creation of its Instagram back in March. I was one of the first few thousand to follow and from there the brand took on a life of its own. The line itself got so much craze because the foundations screamed “inclusivity and diversity” with 40 different shades to offer and the brand message essentially embodied the same concept on social media. Visually every photograph and video is edited to perfection making a visually stunning advertisement that I think grasps people and makes them want for more. It’s what people call “instagrammable.” Given the success of the beauty brand I would say that social media marketing in this case was well worth it and very effective. The page alone has nearly 3.8 million f...

A Campaign can help with the product or service it sells. Thinking of a posting that caught my eye was the attempt of ending hunger.  To summarize the posting it states, the kids have no idea that the parents haven’t eaten in 3 days. End hunger by going to this website. This campaign was very appealing as it made me think what I could contribute. The target market for this campaign was for everyone to see. It being uniquely displayed on the bus terminal was for all passerby’s and general audience to see. I believe this was the best level of success in being effective.

JUUL I've seen advertising for JUUL online on social media platforms like Instagram and Twitter and on delivery apps, seemingly targeted towards young adults and college students, that sell convenience store items like toilet paper, paper towels, and alcohol. Notably, these apps also advertise JUUL's and their accompanying pods as quick-adds to a consumer's cart. The JUUL itself is a sleek, small, easy-to-use product, which perhaps explains why it has become so prevalent amongst teenagers, students on college campuses, and young adults. The pods come in a variety of flavors, and the product's young users have become synonymous with the idea of a "cool kid" vaping around campus. However, the campaigns often focus on the idea that the vaporized e-cigarette is "safer" than traditional cigarettes and function as a mechanism for former smokers to quit their addiction to nicotine. That being said, many reports indicate that the vaporizer has had the oppo...

@ oldnavy is one of my favorite stores. As a mom of two and helping raise my 16-years-old brother, a store like old navy allows me to shop for everyone at once. Yes, they do have items to meets an entire family's needs , wants, and wishes, regardless of the season. Not to mention that they are budget friendly, with exceptional quality on   their products. They campaign ads are so captivating and my favorite old navy ads are   the summer ads. They are bright and colorful and fun, highlining everything summer is about, and bring out the excitement in all of us. There ads get me all the time. M y kids lo ve the fun flowy dresses and fun hats and sandals, and the kids love their catchy upbeat music, which they are known for.   Thanks for reading and feel free to leave comments   Kumba Drammeh  

https://youtu.be/Rzs52OzgWOs

In facility management I am an active supporter of increased awareness of corporate carbon footprints.  A huge aspect of this is waste management.  BTH is looking for supporters as change agents who work towards changing corporations towards betterment of our environment.  This national campaign is a positive trend with more traction in Europe.  As you can see from the map the density of engagement is mainly in Europe.  Why are we Americans not trend setting in this aspect of business management? BTH Sustainability ‏   @SustainBTH   May 18 More Looking for a tribe of sustainability change agents? 600+ alumni are leading the transition to a vibrant, sustainable future around the world. Find out where ( http://www. msls.se/impact   ) and join us next year for MSLS 2019! http://www. bth.se/eng/msls/apply   #wearemsls #changeagentsonthego

The Woman’s March of 2017 nationally campaigned through various social media outlets.   The campaign was in protest to advocate women’s rights along with advocating several other issues such as immigration and healthcare reform, reproductive rights, racial equality, freedom of religion, workers’ rights, environment and Donald Trump and his administration. One of the items showcased through the movement was the pink pussy hat. The hat was an item created to address a statement made by Donald Trump.   In that, these pink hats with kitten ears were sold and worn throughout the march making a bold visual statement of solidarity. The campaign made me want to buy the hat to stand in solidarity with other women.   However, I felt a bit silly wearing a pink kitten eared pink hat.   It really was a personal choice as I like to favor myself more of an individual versus moving with the masses in specific calling such as a hat. I believe the hat was effective for a ...

@Nordstrom is another giant company, utilizing all social media platforms on a national level to campaign- sales, new products, etc.  They are known for having different ads and commercials, targeted towards different demographics, which helps adds to their success, because they have something for everyone. When looking through their social media followers, that have more than million followers, and they also have an intensive list of celebrities backing their products. They have quality control over their products, and are known for providing exceptional, and above and beyond customer service to their customers, and regardless of prices, these are a few of their great qualities that draws a vast number of consumers their way.  Thanks for reading Kumba Drammeh

The campaign that I will evaluate for use of social media for marketing is the National Multiple Sclerosis Society’s annual MS Walk - @Walk MS. I received an invite from a friend who was diagnosed with MS to join the walk with her this year. Although I was going to walk just based on her request, I took a look at their Facebook page to find out what it was all about. I think that the information provided about their mission, the disease, and how the society helps those that are impacted to improve their quality of life really got me on board. Their page contained happy, smiling, and energetic people involved in the cause which makes a person also want to get involved in the fun. Their campaign color is orange, which made the page very vibrant and appealing. There were photos of people dressed creatively in the orange theme – from orange wigs to orange suits top to bottom. Their target market was anyone who has a heart to care and want to make a difference, no matter how small. This cou...

Briefly talking about the way LinkedIn has taken over for the professional network is for us all to know.  How exciting does it become knowing a recruiter or hiring manager has reviewed your profile! It literally activates a eagerness to want to succeed and label your accomplishments on the website. LinkedIn being such a user friendly app to gain exposure and insight into companies has been a great platform in finding jobs. I look forward to seeing all of you on there as I would like to be Linked to your professional profile.

Campaign ads which t I find very interesting are those which advertise a brand of cologne or perfume. Every morning on my commute to work, I see an advertisement for a specific line of perfume named “Jadore” by Dior. It shows actress Charlize Theron, in a very striking pose on a beach, holding a bottle of perfume. The picture is stunning, with a warm sunset backdrop, splashes of waves in the air, all the while she holds a thin bell shaped bottle. The advertisement is effective, displaying an attractive actress with a gorgeous backdrop, it makes you want to spray this stuff on and join her in the experience. Audiences are unable to actually “smell” perfumes through ads, therefore companies have to meticulously select the models and backgrounds, in order to allure audiences to their line of scents. Perfume ads can be seen on all sorts of feeds from Facebook to Instagram, having only a few split seconds to capture a potential customer. The target audience, specifically for the Jadore ...

The company that I’ve chosen for this assignment is doTERRA.   The company is based in Pleasant Grove, Utah and was founded in 2008.   doTERRA sells therapeutic grade essential oils that are “used for a wide range of emotional and physical wellness applications,” or in other words aromatherapy ( https://www.doterra.com/US/en/what-is-an-essential-oil ). In reviewing the tweets on Twitter @doTERRA   for the month of May, the company wished all moms a Happy Mother’s Day and provided information on how to use their products to make a gift for mom.   They also have a short advertisement showing how their employees help out those in the community by demonstrating their products on customers.   The company also joined forces with an organization @3strands_Global to prevent human trafficking #EndTrafficking.   They also have the Co-Founder of doTERRA Emily Wright who is stated to have made a Global Impact @forbes.   Lastly, there is information about how...

@DRHorton In a recent interest in home building I have been doing research on D.R. Horton homes. D.R. Horton is a large home development company from which I am interested in having them build a new home for myself and family. Their Twitter feed is rather extensive with prime examples of model homes and setups within their homes which expresses their excellence in building. I think this campaign is effective because it interested me as a potential buyer of one of their homes. Seeing the pictures and comments from other people makes me have more confidence in this company as a home builder. The target market for this company is middle aged families looking to upgrade from a starter home or who have competed paying off student loan debt and are ready to invest in a home. I thin this feed is very effective with the finish photographs of their work. I feel as a home buyer they could implement more photographs of the home being built and express more on the quality of the home. Maybe explai...

I chose to look at Adidas’ marketing strategy on social media. Adidas uses the endorsements of many different celebrities to advertise and market their brand. Through well thought out photoshoots and stylistic advertising, Adidas shows that they are a fashion brand that attracts the attention of some of our favorite singers and actors. This campaign definitely influences me to purchase their products. The way they show these people wearing their clothing and shoes in full outfits is very aesthetically pleasing for consumers. They make their endorsers look very good and I like the styling of their products. I think this is very effective – it shows the products Adidas has to offer and it also is showing what the newest trends are in fashion. Their target market is predominantly those ages 15-30, however Adidas’ products can be enjoyed by people of all ages. In my opinion, I feel Adidas is doing everything right at the moment. They are finding some of the biggest names across the country...