Adidas' Marketing Strategy

I chose to look at Adidas’ marketing strategy on social media. Adidas uses the endorsements of many different celebrities to advertise and market their brand. Through well thought out photoshoots and stylistic advertising, Adidas shows that they are a fashion brand that attracts the attention of some of our favorite singers and actors. This campaign definitely influences me to purchase their products. The way they show these people wearing their clothing and shoes in full outfits is very aesthetically pleasing for consumers. They make their endorsers look very good and I like the styling of their products. I think this is very effective – it shows the products Adidas has to offer and it also is showing what the newest trends are in fashion. Their target market is predominantly those ages 15-30, however Adidas’ products can be enjoyed by people of all ages. In my opinion, I feel Adidas is doing everything right at the moment. They are finding some of the biggest names across the country to market their products, therefore, I don’t think they could be any more effective than they are now. 

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