JUUL
I've seen advertising for JUUL online on social media platforms like Instagram and Twitter and on delivery apps, seemingly targeted towards young adults and college students, that sell convenience store items like toilet paper, paper towels, and alcohol. Notably, these apps also advertise JUUL's and their accompanying pods as quick-adds to a consumer's cart. The JUUL itself is a sleek, small, easy-to-use product, which perhaps explains why it has become so prevalent amongst teenagers, students on college campuses, and young adults. The pods come in a variety of flavors, and the product's young users have become synonymous with the idea of a "cool kid" vaping around campus. However, the campaigns often focus on the idea that the vaporized e-cigarette is "safer" than traditional cigarettes and function as a mechanism for former smokers to quit their addiction to nicotine. That being said, many reports indicate that the vaporizer has had the opposite affect, and young adults who haven't smoked before are now using the e-cigarette regularly and developing a nicotine addiction and the harmful repercussions that come with it in the process. With all this said, given that JUUL seeks to advertise to young adults around the ages of 18-30, it seems that their sleek advertising, growing popularity, and trademark style has rendered it effective in its advertising. The market for the product is growing and its prevalence only seems to be spreading. Therefore, it doesn't seem that there are more effective ways for the product to be advertised, unless its manufactures desire to accurately outline its harmful effects to users over time--though that doesn't seem to be likely any time soon as that would be potentially damaged to sales.
I've seen advertising for JUUL online on social media platforms like Instagram and Twitter and on delivery apps, seemingly targeted towards young adults and college students, that sell convenience store items like toilet paper, paper towels, and alcohol. Notably, these apps also advertise JUUL's and their accompanying pods as quick-adds to a consumer's cart. The JUUL itself is a sleek, small, easy-to-use product, which perhaps explains why it has become so prevalent amongst teenagers, students on college campuses, and young adults. The pods come in a variety of flavors, and the product's young users have become synonymous with the idea of a "cool kid" vaping around campus. However, the campaigns often focus on the idea that the vaporized e-cigarette is "safer" than traditional cigarettes and function as a mechanism for former smokers to quit their addiction to nicotine. That being said, many reports indicate that the vaporizer has had the opposite affect, and young adults who haven't smoked before are now using the e-cigarette regularly and developing a nicotine addiction and the harmful repercussions that come with it in the process. With all this said, given that JUUL seeks to advertise to young adults around the ages of 18-30, it seems that their sleek advertising, growing popularity, and trademark style has rendered it effective in its advertising. The market for the product is growing and its prevalence only seems to be spreading. Therefore, it doesn't seem that there are more effective ways for the product to be advertised, unless its manufactures desire to accurately outline its harmful effects to users over time--though that doesn't seem to be likely any time soon as that would be potentially damaged to sales.
Comments
Post a Comment