Jadore-Dior perfume


Campaign ads which t I find very interesting are those which advertise a brand of cologne or perfume. Every morning on my commute to work, I see an advertisement for a specific line of perfume named “Jadore” by Dior. It shows actress Charlize Theron, in a very striking pose on a beach, holding a bottle of perfume. The picture is stunning, with a warm sunset backdrop, splashes of waves in the air, all the while she holds a thin bell shaped bottle. The advertisement is effective, displaying an attractive actress with a gorgeous backdrop, it makes you want to spray this stuff on and join her in the experience. Audiences are unable to actually “smell” perfumes through ads, therefore companies have to meticulously select the models and backgrounds, in order to allure audiences to their line of scents. Perfume ads can be seen on all sorts of feeds from Facebook to Instagram, having only a few split seconds to capture a potential customer. The target audience, specifically for the Jadore brand, has to be woman, both young and mature. The ads for perfume lines are very effective, the industry is worth millions in revenue.

Comments

  1. UnknownMay 19, 2018 at 6:00 AM

    I have viewed this advertisement on TV many times and I'm afraid I don't have the same response as you do. Yes, Charlize Theron is beautiful and wears a magnificent golden gown; however, how many women today, regardless of their age, truly believe that wearing a particular perfume will turn them into Ms. Theron, reclining on the beach or climbing a ladder to go through a globe in the ceiling while her strand of pearls falls seductively to the ground. It is a beautiful advertisement and it does make a consumer remember the perfume. I feel the same way about the advertisement in which Julia Roberts in her colored dress gets up from the table of guests in black and white and uses her hand to open a door leading her out to the balcony where she views the Eiffel Tower. Perfume advertisements are beautiful--yet most unrealistic.

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