4.3- Chicago White Sox




Its summer and baseball season is here! In Chicago, as a baseball fan, you follow one of two teams, The Cubs or the White Sox. I have seen special events being hosted by the Chicago White Sox at Guaranteed Rate Field. For example, recently I saw a billboard offering $1.00 hotdogs for attending a game on a specific night. On the White Sox Facebook Page, certain events are marketed as well. There is not a heavy social media presence for their special event game nights. I was on Facebook and Instagram and had to scroll for a long time to find any promotional events from the past. This means that their social media focuses on the game, players, and results. I think their target market is the fans and also any perspective out-of-towners looking to have a night out at the ballpark. Their social media could offer more marketing for the White Sox special events at night, especially since the game attendance rate has gone down in recent years.

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