Assignment 4.3 - Friends of Animal Care and Control (FACC)

 For this assignment, I am going to review how Friends of Animal Care and Control (FACC) use social media for marketing.  For those of you who don’t know, FACC is a non-profit that works with the City of Chicago animal control to find homes for the thousands of animals in the city’s very overcrowded facility as well as getting donations to help with supplies.  The FACC utilizes Facebook and Instagram most by posting photos of animals available for adoption and to get the word out about upcoming adoption events.  They also sometimes include stories about the animals and where they came from which always helps to make the posts more involved and gets people to invest more in the cause.


I think this campaign does make me more likely to go to them when I am looking to adopt a pet.  Showing animals that are available keep them top of mind all the time and also shows me animals that I think would work well with my family which makes me believe they have what I am looking for when I am finally ready to adopt.  Their target market is anyone in the Chicagoland area that is looking for an animal to adopt.  As much as I think they do a great job they could improve on the consistency of their postings.  There are weeks when I see a post multiple times a day, every day and then a week or two will go by with no postings at all.  I also think they could try and find a professional photographer willing to take professional photos pro bono for them.  The better the pictures are, the more appealing the animal looks.  

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