4.3 Heather Bland


As nearly every girl knows Fenty Beauty has had so much media attention since its release back in September and as a true supporter of nearly every thing Rihanna puts her hands on I watched as this beauty campaign grew. Social media marketing for Fenty Beauty all began with the creation of its Instagram back in March. I was one of the first few thousand to follow and from there the brand took on a life of its own. The line itself got so much craze because the foundations screamed “inclusivity and diversity” with 40 different shades to offer and the brand message essentially embodied the same concept on social media. Visually every photograph and video is edited to perfection making a visually stunning advertisement that I think grasps people and makes them want for more. It’s what people call “instagrammable.” Given the success of the beauty brand I would say that social media marketing in this case was well worth it and very effective. The page alone has nearly 3.8 million followers and due to the brand message I would say they’ve reached far beyond their target market of women of all ages of all races, they’ve reached beyond to those who look for quality makeup, even men. 


-Heather Bland 

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