4.3 Lincoln Park Zoo

The Lincoln Park Zoo is a not for profit organization that is celebrating their 150^th anniversary.  The zoo is free to the public and is in the heart of Chicago. In addition, to providing care for a variety of animals, they also have educational programs for all ages as well as a host of public/private events throughout the year.  Although the zoo receives funding from the Chicago Park District more than two-thirds is generated from sales at the zoo through their restaurants, gift shops, parking and private events.  The zoo utilizes this money to update/renovate many of the animal’s habitats and to provide educational resources to the community in order to raise awareness of the importance in caring for animal wildlife.  The Lincoln Park Zoo uses many forms of social media for marketing including Facebook, Twitter, Instagram and SnapChat. 

The Lincoln Park Zoo’s campaigns have included many activities that are well suited for families and couples.  One particular event was Zoolights, which was advertised on the radio, Facebook events and Twitter.  The marketing was so popular, that the parking lots constantly were full for the week and even though the weather was quite chilly there were crowds and crowds of people flocking to the event each night.  Another event that the Zoo hosts, is a Family Campout for Zoo members.  For these private events the Zoo boosts its’ marketing by advertising to consumers to sign up to become a member in order to receive priority in registering for the event.  Because of this, their membership levels go up and the event sells out each year.  On the zoo’s Facebook page, you’re able to check events that are happening each week/month.  In addition, to videos, which feature a story about one of the Zoo’s animals or currently, a video celebrating the zoo’s 150^th anniversary. Lastly, their Instagram account features photographs of families and individuals enjoying their day at the zoo.  I feel the zoo’s marketing is very effective in getting their message out there and providing a space where visitors can share their favorite memory at the zoo.