4.3 Erin Boyce

Grubhub is an example of a company that advertises across all platforms. They have the largest following on Twitter with 208k followers, while on Instagram they have about 39.5k followers. On Twitter, their tweets are more comedic- they typically tweet memes or participate in other running jokes formed on the internet. On Instagram they post pictures of meals, highlighting different restaurants around the country. They also use Instagram stories, often creating polls and other ways to encourage engagement from followers. Besides social media, Grubhub also has train advertisements. If you are ever downtown (specifically the Chicago stop on the redline) they have a giant, moving sushi roll located on top of the redline entrance. I believe their advertising is effective, since it is typically witty and creative without being corny. In my opinion, this makes them stand out from other food delivering services. I believe that their target audience consists of college students, as well as adults specifically ages 25-35, who work in the city and possibly use the train to commute from work to home. I think Grubhub's advertising is already effective.

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