4.3 Brad Anderson

Brad Anderson

Most recently, I have been receiving many advertisements for Native, a natural aluminum and paraben free deodorant. I am currently an active user of this deodorant and visit their site when I need to order a new stick of deodorant. Although I am currently filled up on my supply, I have been seeing many advertisements with new summer scents and promotion codes to receive a free travel size deodorant. Although I currently do not need more, these advertisements often times get me to think twice because my girlfriend or I may want to try a new scent before the season is over or capitalize on the free travel size container since we are frequent travelers.

I believe the target market for these advertisements are folks that have recently visited the site or similar sites, such as Whole Food or Toms of Maine. I think Native's current marketing campaign is effective but could be more effective if they began advertisements about three months after somebody has already made a purchase and needs a refill.

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