4.3 Lincoln Park Zoo
The Lincoln Park Zoo is a not for profit organization that is celebrating their 150 th anniversary. The zoo is free to the public and is in the heart of Chicago. In addition, to providing care for a variety of animals, they also have educational programs for all ages as well as a host of public/private events throughout the year. Although the zoo receives funding from the Chicago Park District more than two-thirds is generated from sales at the zoo through their restaurants, gift shops, parking and private events. The zoo utilizes this money to update/renovate many of the animal’s habitats and to provide educational resources to the community in order to raise awareness of the importance in caring for animal wildlife. The Lincoln Park Zoo uses many forms of social media for marketing including Facebook, Twitter, Instagram and SnapChat. The Lincoln Park Zoo’s campaigns have included many activities that are...


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