5.2 Red Bull

One of my favorite wild card reasons of attending DePaul University is the possibility of getting free Red Bull cans on a weekly basis! I’m a huge fan of this energy drink and even a bigger fan when I don’t have to pay for it.

Their continuous efforts to post photos, especially the ones related to extreme sports, pack so much energy into the frame that it gets everyone excited about what’s going to happen next. I feel this marketing style is so effective because Red Bull is known for having a successful line of energy drinks, emphasis on the energy part. This connects well with the fact that all their Instagram posts showcase so much intensity and extremeness with shots of individuals biking, surfing, sky-diving and even rally-car racing.

Red bull has a wide range of product to attract an array of consumers. Their main Red Bull energy drink is focused on males and females aged 16 to 30. More specifically on students, professionals, and individuals who are ambitious and go-getters. This is also the same drink that gets passed around at universities including DePaul University.

I don’t think they can be any more effective since they include other drink options such as sugar-free, zero-calorie, fruity editions, and simply cola. There is something for everyone and they promote quite effectively on Instagram, Twitter, and Facebook. I can see them doing quite well in the future. 

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