Big Sean X PUMA

Big Sean has recently released his latest collaboration though not with another trendy artist, but with PUMA. PUMA has been in the game for countless decades, generating sales from clothing and shoes, but over the recent years, they have began partnering with famous celebrities more and more. Part of the reason is for their high user following on social media platforms, such as instagram and snapchat. If you follow celebrities like Big Sean or Rhianna on instagram, you can see their latest releases with PUMA and follow the inspiration behind the design. More importantly, PUMA has been more actively on social media than in years past, proving it is working. Without social media I personally would have never known about the new line nor been inclined to purchase. But, being a fan of Big Sean, I actually went to check out the line and explored PUMA's website. Rhianna is doing something similar as well as she attracts users to her line. Without famous celebrities, PUMA might've been an ordinary brand, but with them, they stand out. PUMA has a very diverse market simply because they cater to all genders and age ranges. They have a complete company that is not limiting, in terms of appeal. Thus, if you have a few extra dollars laying around, you might be inclined to spend them at PUMA. In the end, all this would not be possible without with immense power of social media and its ability to create an image.

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