2.4 Blog Posting - Orangetheory Social Media Review

The company I am profiling for this assignment is Orangetheory.  The reason I wanted to use Orangetheory is because I have worked out at their West Loop location a lot and really got a lot out of the workout.  Additionally, the use social media on a local and national level and I thought that would make for an interesting profile.

Orangetheory utilizes all of the social media available.  This includes Twitter, YouTube, Facebook, Instagram, LinkedIn and Pinterest.  They have their national brand that utilizes all of these outlets as well as local Orangetheory gyms that also have their own accounts.  Is essence, this gives Orangetheory double the coverage in many cases.  I follow both the national account as well as my local West Loop Orangetheory social media accounts and I see postings every single day from both. 

One of the most innovative ways the utilized their social media is by having all of their locations across the US play an Orangetheory Bingo game with all of the members.  Basically, we all got a bingo card and each square had a different task to do.  Every time you came to class you got to cross off two items that you did. Once you had 5 across in some way you won a prize.  Some of these items included workout-focused things like bringing a friend to class with you, or learn your instructor’s name, but most of the items on the bingo card revolved around social media.  They had things like, follow us on Instagram, post a comment on our Facebook page, leave a review on Yelp, etc... 


I played this game every time I went to class and that is what got me to start following them on all of their accounts. Eight months later and I now follow almost every account they have and am reminded of how much I enjoyed going there.  I believe this campaign definitely made me more likely to use their work out again.  It keeps them in the forefront of my mind at all times by being on every one of my accounts and also does a great job of making it seem super fun in all of their photos and videos. I imagine this campaign was extremely effective for their brand.  Their target market is anyone looking for a great workout and a community to help them.  If I were to guess specifics though, I would say men and women between 25-45. I don’t know that they could be more effective at this point.  They are literally on every single social media outlet available every day both nationally and locally and they keep their posts light and fun and interesting.  

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