@Wendys

The way that Wendy's uses social media has been exciting. Wendy's does not cross my mind when I crave fast food generally when I'm out driving around. But, whoever took over its marketing is genuinely nailing it literally. On social media, the blatant disses that it makes towards other competitors makes for great entertainment which is why we are on social media in the first place. Wendy's has used social media to make them relevant again. Consumers say Wendy's when they mention: did you see that funny joke they tweeted earlier or their crazy post on billboards? I know that Wendy's has more of an older clientele but social media helps them marketable to a younger crowd now.
They also market there 4 for four which is a big hit. I am very likely to purchase from Wendy's because their prices are low and the pure humor they provide. I think their efforts are effective because controversy makes money these days and they won't lose much since all consumers have to do is choose what they want to eat. 

Comments

Post a Comment

Popular posts from this blog

5.2 Extra Credit - Maura Buechner - Skender Construction

Image
Skender construction is one of my firm's biggest competitors when it comes to hiring talented people.  There is a definite shortage of engineers coming up in the construction ranks and Skender is working hard to recruit them all.  They recently began a social media marketing campaign for recruitment that centered around the video below: They have blasted this video on all of their social media accounts as well as updated the "Careers" section of their website.  I think this video makes potential employees much more likely to look into working at Skender.  I think the video is incredibly effective due to the young talent they are featuring, the diversity in the talent, the visually stunning video of projects they are doing as well as the interviews from current employees and lastly the music and overall production of the video envokes a feeling of emotion and confidence in their company. Their target market is definitely millennial engineers looking to s...
Read more

4.3 Lincoln Park Zoo

The Lincoln Park Zoo is a not for profit organization that is celebrating their 150 th anniversary.   The zoo is free to the public and is in the heart of Chicago. In addition, to providing care for a variety of animals, they also have educational programs for all ages as well as a host of public/private events throughout the year.   Although the zoo receives funding from the Chicago Park District more than two-thirds is generated from sales at the zoo through their restaurants, gift shops, parking and private events.   The zoo utilizes this money to update/renovate many of the animal’s habitats and to provide educational resources to the community in order to raise awareness of the importance in caring for animal wildlife.   The Lincoln Park Zoo uses many forms of social media for marketing including Facebook, Twitter, Instagram and SnapChat.   The Lincoln Park Zoo’s campaigns have included many activities that are...
Read more

5.2 Extra Credit - Bradley Newell

One company where I saw a huge social media marketing campaign was Dove. Being a very popular campaign that went viral on many platforms, Dove set out to empower women across the country with inspirational advertisements and videos by reminding them of their self-worth and importance. Featuring women of all different ages, races, and shapes, Dove was there to remind every woman that they're worth it. I feel this campaign would influence many women to purchase their products because of the sense of importance they would feel after seeing their advertisements. They pulled at the heart with many emotional scenes and interviews with this campaign and that is most likely what influenced a lot of women to purchase their products for not only themselves, but their younger daughters as well. This is definitely an effective marketing strategy that is aimed at women of all ages. I feel what Dove did with this campaign was as effective as they could be. They were interviewing real people and ...
Read more