@Wendys

The way that Wendy's uses social media has been exciting. Wendy's does not cross my mind when I crave fast food generally when I'm out driving around. But, whoever took over its marketing is genuinely nailing it literally. On social media, the blatant disses that it makes towards other competitors makes for great entertainment which is why we are on social media in the first place. Wendy's has used social media to make them relevant again. Consumers say Wendy's when they mention: did you see that funny joke they tweeted earlier or their crazy post on billboards? I know that Wendy's has more of an older clientele but social media helps them marketable to a younger crowd now.
They also market there 4 for four which is a big hit. I am very likely to purchase from Wendy's because their prices are low and the pure humor they provide. I think their efforts are effective because controversy makes money these days and they won't lose much since all consumers have to do is choose what they want to eat. 

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