@Walk MS

The campaign that I will evaluate for use of social media for marketing is the National Multiple Sclerosis Society’s annual MS Walk - @Walk MS. I received an invite from a friend who was diagnosed with MS to join the walk with her this year. Although I was going to walk just based on her request, I took a look at their Facebook page to find out what it was all about. I think that the information provided about their mission, the disease, and how the society helps those that are impacted to improve their quality of life really got me on board. Their page contained happy, smiling, and energetic people involved in the cause which makes a person also want to get involved in the fun. Their campaign color is orange, which made the page very vibrant and appealing. There were photos of people dressed creatively in the orange theme – from orange wigs to orange suits top to bottom. Their target market was anyone who has a heart to care and want to make a difference, no matter how small. This could be children, those living with MS, their family and friends, or anyone that was drawn into the cause. Overall, I didn’t see any improvements that I could recommend. They had contact information, a list of activities that were taking place throughout the country, as well as information on how to donate or get involved.

 Jackie Blake

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