The Assignment

For the assignment you will summarize, for your classmates, how a company (can be a national campaign or something local) uses social media for marketing.  There are lots of examples out there - look for them in bus shelters, train stations, radio broadcasts, etc.
In your post, describe the use as well as reflect on your impressions.
  • Does this campaign make you more or less likely to purchase the product/service?
  • Why/why not?  Is it effective? 
  • Who do you think their target market is? 
  • Could they be more effective? 

You will be able to review the blog posts of your classmates by viewing the links in Weeks 3 and 5.

Comments

  1. UnknownMay 8, 2018 at 7:43 PM

    @DRHorton In a recent interest in home building I have been doing research on D.R. Horton homes. D.R. Horton is a large home development company from which I am interested in having them build a new home for myself and family. Their Twitter feed is rather extensive with prime examples of model homes and setups within their homes which expresses their excellence in building. I think this campaign is effective because it interested me as a potential buyer of one of their homes. Seeing the pictures and comments from other people makes me have more confidence in this company as a home builder. The target market for this company is middle aged families looking to upgrade from a starter home or who have competed paying off student loan debt and are ready to invest in a home. I thin this feed is very effective with the finish photographs of their work. I feel as a home buyer they could implement more photographs of the home being built and express more on the quality of the home. Maybe explain where their materials come from and explain what their sustainability and environmentally friendly aspects are while building new homes.

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  2. Dipesh PatelMay 9, 2018 at 2:14 PM

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  3. Dipesh PatelMay 9, 2018 at 2:15 PM

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  4. UnknownMay 10, 2018 at 6:45 PM

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  5. UnknownMay 12, 2018 at 12:15 PM

    The campaign that I will evaluate for use of social media for marketing is the National Multiple Sclerosis Society’s annual MS Walk - @Walk MS. I received an invite from a friend who was diagnosed with MS to join the walk with her this year. Although I was going to walk just based on her request, I took a look at their Facebook page to find out what it was all about. I think that the information provided about their mission, the disease, and how the society helps those that are impacted to improve their quality of life really got me on board. Their page contained happy, smiling, and energetic people involved in the cause which makes a person also want to get involved in the fun. Their campaign color is orange, which made the page very vibrant and appealing. There were photos of people dressed creatively in the orange theme – from orange wigs to orange suits top to bottom. Their target market was anyone who has a heart to care and want to make a difference, no matter how small. This could be children, those living with MS, their family and friends, or anyone that was drawn into the cause. Overall, I didn’t see any improvements that I could recommend. They had contact information, a list of activities that were taking place throughout the country, as well as information on how to donate or get involved.

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  6. UnknownMay 12, 2018 at 4:37 PM

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  7. UnknownMay 13, 2018 at 10:47 AM

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  8. KumsinMay 13, 2018 at 5:35 PM

    @Nordstrom is another giant company, utilizing all social media platforms on a national level to campaign- sales, new products, etc.  They are known for having different ads and commercials, targeted towards different demographics, which helps adds to their success, because they have something for everyone. When looking through their social media followers, that have more than million followers, and they also have an intensive list of celebrities backing their products. They have quality control over their products, and are known for providing exceptional, and above and beyond customer service to their customers, and regardless of prices, these are a few of their great qualities that draws a vast number of consumers their way.  

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  9. UnknownMay 13, 2018 at 9:49 PM

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  10. UnknownMay 13, 2018 at 11:26 PM

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  11. UnknownMay 14, 2018 at 7:59 AM

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