Widgets, Clicks, and Tweets- Spring 2018

Skender construction is one of my firm's biggest competitors when it comes to hiring talented people.  There is a definite shortage of engineers coming up in the construction ranks and Skender is working hard to recruit them all.  They recently began a social media marketing campaign for recruitment that centered around the video below: They have blasted this video on all of their social media accounts as well as updated the "Careers" section of their website.  I think this video makes potential employees much more likely to look into working at Skender.  I think the video is incredibly effective due to the young talent they are featuring, the diversity in the talent, the visually stunning video of projects they are doing as well as the interviews from current employees and lastly the music and overall production of the video envokes a feeling of emotion and confidence in their company. Their target market is definitely millennial engineers looking to s...

Recently, I’ve seen a ton of social media marketing from my favorite brand, Nike. I’m unsure whether they’ve been campaigning a specific product or not but literally anything Nike does I love, aside from the obvious hiccups they’ve faced in the past. Nike, though, has gone out of its way to create some of the most iconic branding strategy and it’s obviously work well and very much so in their favor. In the past year I’ve noticed a very specific theme, empowering women targeting, of course women. I’ve attended several events hosted by some of Chicago’s female fashion influencers, and put on by the Nike Air Society that have gone out of its way to remind women that they are passionate, strong, independent and powerful. Does this make me want to purchase their product? Absolutely yes! Nike as an athletic brand has set itself apart from others so much that its hardly ever a consideration that I’d by sneakers or gear from any other place. -HB

If you are not familiar with HQ Trivia it is a live trivia show that happens a couple of times a day and everyone can compete for real money through their app. The lure of real money, how the questions get more difficult, and the personality of the host are why people are hooked. Often times sponsors will sponsor the prize money in exchange for advertisement during the game and recognition for sponsoring the prize money. If you do not know the brand Nike somehow, they are one of the largest shoe and sportswear companies in the world. They are iconic, and the bar is high when it comes to who they partner with. The unlikely partnership seems odd at first when you think about what to the two companies have in common. I am betting its the demographical ties more than anything being that people that are playing HQ Trivia are right in Nikes sweet spot for marketing.  The prizes and the the fact that both companies promoted #AirMax day on their respective social channels...

The company that I have selected to jump aboard to evaluate for their social media marketing campaign is the Greater Chicago Food Depository - We believe no one should go hungry. Past and present campaign outlets has empowered me to get involved: “Everyone Can Take Action”. And that is just what I did, I jumped on board to help feed and develop programs that address the root cause for hunger for people of all ages and backgrounds. The social media campaign encourages everyone to get involved through volunteerism, donations and advocating. Get involved includes the youth, students, senior citizens and the veterans. The most effective social media brands are Facebook, Twitter, Linkedin also with print media (billboards on CTA buses and trains). There social media campaign encourages“Fighting Hunger One Meal at a Time, so no one goes hungry" Quite effective it points to Fighting Hunger. The target audience is everyone – youth, adults and seniors. No improvements that I coul...

A company that I see using social media to market is Chewy.com. I have used this website a handful of times for purchasing for my dog, but recently have moved away and am going to specialty stores. However, even though it has been months since I purchased from Chewy.com I still am CONSTANTLY getting ads from them all over my social media pages, as well as noticing them on television ads. Chewy.com is doing a very good job of making themselves relevant and noticed by pet owners. I think the campaign they use which is the convince of having your pet food and supplies delivered right to your door in under two days is a great campaign and definitely makes many people want to use it. The ads have cute dogs and cats enjoying all the items they received from Chewy.com and has a HUGE variety of products to chose from. I think that they are definitely hitting their target market (which is obviously people with pets!). I think that some people chose not to purchase from Chewy.com anymore because...

5.2   Recent Casualties of Social Media I have to say that I have been  interested in the two situations that have occurred over the last few weeks.  First of all, let's discuss the Starbucks issue.  Two men of color are waiting in a Starbucks for a friend to join them and they are asked to leave.  Not only are they asked to leave, they are physically removed by the police in handcuffs. The entire event is captured on the cell phones of other Starbucks patrons.  On Tuesday, 5/29, 8000 Starbucks are closed for the afternoon for bias training.  The President of Starbucks decides to tweet that the company is using this situation as a "teaching" moment.   Had it not been for social media would this have been such a momentous event?  Who can say? Then there is the Roseann Barr situation.  In my opinion, she should have been dumped when she disgraced the National Anthem at a football game several years ago.  Her tweet reg...