Social Media Marketing

A company that I see using social media to market is Chewy.com. I have used this website a handful of times for purchasing for my dog, but recently have moved away and am going to specialty stores. However, even though it has been months since I purchased from Chewy.com I still am CONSTANTLY getting ads from them all over my social media pages, as well as noticing them on television ads. Chewy.com is doing a very good job of making themselves relevant and noticed by pet owners. I think the campaign they use which is the convince of having your pet food and supplies delivered right to your door in under two days is a great campaign and definitely makes many people want to use it. The ads have cute dogs and cats enjoying all the items they received from Chewy.com and has a HUGE variety of products to chose from. I think that they are definitely hitting their target market (which is obviously people with pets!). I think that some people chose not to purchase from Chewy.com anymore because they were bought by PetSmart and as a result certain brands stopped selling through Chewy.com so if one of the brands you were using for your dogs food happened to be a brand that chose to end their relationship with Chewy.com the consumer may chose to end theirs as well, or if you simply do not support PetSmart as a company. But other than those two problems I think Chewy.com is a great resource for busy pet parents!!

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