5.2 Extra Credit - Bradley Newell

One company where I saw a huge social media marketing campaign was Dove. Being a very popular campaign that went viral on many platforms, Dove set out to empower women across the country with inspirational advertisements and videos by reminding them of their self-worth and importance. Featuring women of all different ages, races, and shapes, Dove was there to remind every woman that they're worth it. I feel this campaign would influence many women to purchase their products because of the sense of importance they would feel after seeing their advertisements. They pulled at the heart with many emotional scenes and interviews with this campaign and that is most likely what influenced a lot of women to purchase their products for not only themselves, but their younger daughters as well. This is definitely an effective marketing strategy that is aimed at women of all ages. I feel what Dove did with this campaign was as effective as they could be. They were interviewing real people and displayed real interactions and made sure their viewers were aware of that.

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