5.2 Heather Bland


Recently, I’ve seen a ton of social media marketing from my favorite brand, Nike. I’m unsure whether they’ve been campaigning a specific product or not but literally anything Nike does I love, aside from the obvious hiccups they’ve faced in the past. Nike, though, has gone out of its way to create some of the most iconic branding strategy and it’s obviously work well and very much so in their favor. In the past year I’ve noticed a very specific theme, empowering women targeting, of course women. I’ve attended several events hosted by some of Chicago’s female fashion influencers, and put on by the Nike Air Society that have gone out of its way to remind women that they are passionate, strong, independent and powerful. Does this make me want to purchase their product? Absolutely yes! Nike as an athletic brand has set itself apart from others so much that its hardly ever a consideration that I’d by sneakers or gear from any other place.
-HB

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